Beat the Clock

Voight, Joan
September 1999
Adweek Southeast Edition;09/27/99, Vol. 20 Issue 39, p32
Trade Publication
Focuses on the process that GSD&M went through in developing an advertising campaign for How2HQ, a Web subsidiary that offer advice on topics ranging from relationships to car buying. Description on How2HQ according to Allan Steinmetz, the executive vice president of GSD&M; Agencies considered for the How2HQ account; Projected budget for H2HQ promotions.


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