FMCGs see value of online ads with 75% growth rate

Matthews, Sam
November 2006
New Media Age;11/9/2006, p3
Trade Publication
The article focuses on the findings of a European Interactive Advertising Association survey that the advertising for fast moving consumer goods (FMCG) and entertainment brands had grown 75% since 2003. The survey also revealed that 9.8% of the FMCG brands in Europe will try online advertising in 2008, while the online advertising activity of entertainment sector is expected to increase from 6.5% in 2005 to 11.2% in 2008. Most of the respondents said they will finance their online efforts using other media budgets, while others divert from television advertising.


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