How to double your leads in half the time

Sirianni, Anita
November 2006
Proofs;Nov2006, Vol. 89 Issue 5, p63
Trade Publication
The article presents strategies to increase the list of prospective clients of dental instruments and supplies vendors. Defining the target market will narrow and accelerate the qualifications process for screening prospective buyers. Creating key performance indices to clarify the goals of the sales department is discussed. Increasing the inter-departmental cooperation between the marketing and sales department is also discussed.


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