SAP looks to the midmarket

Ferguson, Renee Boucher
December 2006
eWeek;12/11/2006, Vol. 23 Issue 49, p18
The article reports on the expansion of SAP in the midmarket segment. Earlier this year, SAP planned to expand their customer base of about 35,000 to 100,000 users by 2010 to maintain as a leader in the business applications market. SAPs midmarket plan include the development of application suites and to create a channel to sell more products into the market. They have developed two application suites called the Business One to be offered to the lower midmarket and All-in-One which is to be offered to the upper midmarket. Another offering will be a platform on NetWeaver wherein it will allow alternative delivery models that will play an important role in the channel development of SAP.


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