TITLE

Brand in the making

AUTHOR(S)
Hofman, Mike
PUB. DATE
October 1999
SOURCE
Inc.;Oct99, Vol. 21 Issue 14, p53
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Features James Prosek and Jacobs & Prosek, a public relations firm he runs with his sister Jennifer to promote products featuring his trout sketches and paintings. James' foremost objective; Business plan; Corporate goal. INSET: Dr. Koop's prescription for successful self-branding.
ACCESSION #
2341987

 

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