TITLE

P&G Musters New Colors, Matching Tulips for Spring Push on Oil of Olay

AUTHOR(S)
Bittar, Christine
PUB. DATE
September 1999
SOURCE
Brandweek;09/20/99, Vol. 40 Issue 35, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Procter & Gamble is launching a spring shade promotion dubbed Visionary Light for its Oil of Olay make-up line. Slogan used; Make-up shades; Promotional details; Agency that launched the campaign.
ACCESSION #
2341844

 

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