P&G Musters New Colors, Matching Tulips for Spring Push on Oil of Olay

Bittar, Christine
September 1999
Brandweek;09/20/99, Vol. 40 Issue 35, p4
Trade Publication
Reports that Procter & Gamble is launching a spring shade promotion dubbed Visionary Light for its Oil of Olay make-up line. Slogan used; Make-up shades; Promotional details; Agency that launched the campaign.


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