TITLE

Stemilt digs deeper

AUTHOR(S)
Major, Meg
PUB. DATE
November 2006
SOURCE
Progressive Grocer;11/15/2006, Vol. 85 Issue 17, p115
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the move of Wenatchee, Washington-based Stemilt to polish up its category management platform for its fruit business with more in-depth services, as well as a new name and look this season. The company's revamped category management program, dubbed FruitTracker, provides more in-depth analysis of retail scan data, says Roger Pepperl, Stemilt marketing director.
ACCESSION #
23413364

 

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