Space cowboys

November 2006
Progressive Grocer;11/15/2006, Vol. 85 Issue 17, p108
Trade Publication
The article presents information on the conference entitled Category Management, Development & Marketing, organized by the Institute for International Research. Held over three days in Scottsdale, Arizona, the conference attracted more than 110 delegates, of which roughly just 10 percent were retailers. With about 50 executives participating, a full-day, preconference summit featured presentations from leading CPG firms, including General Mills, Cadbury Adams Canada, Tyson Foods, and Unilever.


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