Category Management 2.0

Tenser, James
November 2006
Progressive Grocer;11/15/2006, Vol. 85 Issue 17, p102
Trade Publication
The article focuses on issues discussed at the Category Management Summit held in Scottsdale, Arizona, produced by the Institute for International Research. Joe Patti, vice president of retail planning and category management for Anheuser-Busch, said his team had produced 60,000 store-level shelf sets last year for the beer category. Greg Mertes, senior manager of category development for dairy products at Wal-Mart, said the chain routinely works with 300 distinct modulars covering just four doors of its dairy departments.


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