Place, show, and win

Diamond, David
November 2006
Progressive Grocer;11/15/2006, Vol. 85 Issue 17, p22
Trade Publication
The article discusses the rise of product placement. Roughly defined, it is the inclusion of branded products into the plot or context of any entertainment program in any medium. In the 1960s and early 1970s, the incidence of product placement dramatically dropped because single sponsorship of specific programs became unaffordable for advertisers. The real rise of the golden age of product placement can be credited to two simultaneous events: the ongoing decline of mass media and the rise of reality television.


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