Convenience may matter more than health for U.S. eaters

November 2006
Progressive Grocer;11/15/2006, Vol. 85 Issue 17, p14
Trade Publication
The article focuses on the Eating Patterns in America report by consumer trends watcher NPD Group which shows that U.S. citizens think of convenience before health when considering what to eat. NPD says the tradeoff of healthy choices for convenient alternatives is driving meal decisions. People are eating sandwiches for dinner at home more than any other entree. They are also using fewer fresh foods in meals served at home.


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