Consultant Kanter: 'Brand is everything'

Gunin, Joan
December 2006
Furniture/Today;12/11/2006, Vol. 31 Issue 14, p24
Trade Publication
The article presents discussion regarding the importance of brand image by Steen Kanter, CEO and chief consultant for brand management firm Kanter International In Naples, Florida. According to Kanter, the brand is everything, it is a business' most important asset. However, when it comes to furniture, Kanter said that each company should have its own niche, and that each should have to represent different taste levels.


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