TITLE

Consultant Kanter: 'Brand is everything'

AUTHOR(S)
Gunin, Joan
PUB. DATE
December 2006
SOURCE
Furniture/Today;12/11/2006, Vol. 31 Issue 14, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents discussion regarding the importance of brand image by Steen Kanter, CEO and chief consultant for brand management firm Kanter International In Naples, Florida. According to Kanter, the brand is everything, it is a business' most important asset. However, when it comes to furniture, Kanter said that each company should have its own niche, and that each should have to represent different taste levels.
ACCESSION #
23403234

 

Related Articles

  • CHINESE ENTREPRENEUR DREAMS OF A GLOBAL BRAND. McDonald, Joe // Marketing News;9/1/2008, Vol. 42 Issue 14, p38 

    The article profiles Feng Jun, chief executive officer of the consumer electronic brand Aigo. According to the article, Jun is an entrepreneur who is trying to change China's image from a goods maker to a global elite consumer brand that creates profitable technology. China's most successful...

  • Vodafone boss puts emphasis on brand experience, not advertising. Lester, Robert // Marketing Week;2/3/2005, Vol. 28 Issue 5, p7 

    Reports on the emphasis of Arun Sarin, CEO of Vodafone Group PLC, on the importance of brand experience in selling the product. Claim of Sarin that advertising is not sufficient to build a brand; Significance of hard work that a brand puts into giving a retail experience to its customers;...

  • CORPORATE ADVERTISING. Clow, Kenneth E.; Baack, Donald // Concise Encyclopedia of Advertising;2005, p49 

    The article presents an encyclopedia entry about corporate advertising. Corporate advertising is when an advertisement emphasizes the name and image of corporation instead of the individual brand. This type of advertisement has a number of purposes such as building brand image or recognition. It...

  • Defining Moments. Maurer, Terri L. // Kitchen & Bath Business;Jul2005, Vol. 52 Issue 7, p46 

    Offers suggestions on marketing a personal brand that will attract the right clients. Characteristics of an effective personal brand; Basic components of the business identity that should be used to pinpoint the personal brand; Factors that should be considered in developing a personal brand...

  • What Your Vehicles Say About Your Company. Allen, Hollis // Reeves Journal: Plumbing, Heating, Cooling;Aug2005, Vol. 85 Issue 8, p82 

    Focuses on the implications of the quality of motor vehicles used by companies on their brand identity. Techniques used in communicating the firm's image; Impact of branding on employees; Factors to consider in replacing vehicles.

  • Corporate ID policies need overhaul for '90s. Lubliner, Murray J. // Marketing News;10/28/1991, Vol. 25 Issue 22, p4 

    The author suggests the need for reform of corporate identification (ID) policies in the U.S. He emphasizes the basic principles for planning corporate identity strategies including effective communication of brand marketing and enhancing brand's image. He believes that the degree of corporate...

  • Make your company your brand. Sykes, Claire // NMPRO - Nursery Management & Production;Jan2007, Vol. 23 Issue 1, p91 

    The article discusses branding strategies for nurseries. It says that improving one's company image makes the company more recognizable to customers. Some branding tips are using color and custom-printed containers, holding company promotional events, holding parties for customers and vendors...

  • Australian marketing: 'depressing' Perguson, Heather // B&T Weekly;11/17/2006, Vol. 56 Issue 2590, p3 

    The article reports on a survey by Mark Ritson, associate marketing professor at the Melbourne Business School, on Australian companies' branding strategies. The survey found that foreign firms outperformed Australian firms in marketing. The best performing Australian firms are Bendigo Bank,...

  • Google: why mag brands matter. Ives, Nat // Advertising Age;10/13/2008, Vol. 79 Issue 38, p8 

    The article reports that Eric Schmidt, Chief Executive Officer (CEO) told a conference of magazine publishing executives that their periodicals' brands were extremely valuable, and their prime resource in establishing the periodicals as a presence on the Internet. Schmidt called the Internet a...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics