TITLE

Location keys: Visibility accessibility, 'DNA'

AUTHOR(S)
Evans, Gary
PUB. DATE
December 2006
SOURCE
Furniture/Today;12/11/2006, Vol. 31 Issue 14, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents discussions regarding the important factors essential in looking for a furniture store location by a panel at the Furniture/Today Leadership Conference in Naples, Florida. According to the panel, high visibility, accessibility, and customer DNA are among the major factors necessary in a furniture store. Panelist John Disa of Wickes Furniture said that the company's number one objective is high visibility with great success.
ACCESSION #
23403222

 

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