TITLE

New ads tout style, performance of Toyota's old reliables

AUTHOR(S)
Halliday, Jean
PUB. DATE
September 1999
SOURCE
Automotive News;9/27/1999, Vol. 74 Issue 5839, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features the television commercials for Toyota Motor Sales U.S.A. Inc.'s Camry and Corolla automobiles in the United States. Median age of Corolla and Camry buyers; Television spots from Saatchi & Saatchi Los Angeles; Celebrities tapped by Saatchi to narrate commercials for the vehicles.
ACCESSION #
2340056

 

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