Nissan's new product boss bans 'boring'

Rechtin, Mark; Brown, Peter; Farhi, Stephane
September 1999
Automotive News;9/27/1999, Vol. 74 Issue 5839, p3
Trade Publication
Discusses the changes implemented by Patrick Pelata, executive vice president for planning and strategy, at Nissan Motor Co. Ltd. Granting of decision-making power over new products to individual regions; Changes to Nissan's Japan-centric design theories; Career highlights; Plans to share Nissan and Renault platforms.


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