'No grand plan' for acquisitions says Yahoo!'s product director

McCormick, Andrew
November 2006
New Media Age;11/30/2006, p4
Trade Publication
The article discusses the aggressive acquisition strategy of Yahoo! in the social media space. The strategy starts with the acquisition of photo-sharing site Flickr, social event calendar Upcoming.org, book-marking site Del.icio.us and music playlist service Webjay and its launch of social networking service Yahoo!360. Despite the company's aggressive acquisition strategy, Steward Butterfield, Yahoo!'s director of product management and co-founder of photo-sharing site Flickr says that no grand plan has been made but there is a strategic imperative for Yahoo!


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