TITLE

'No grand plan' for acquisitions says Yahoo!'s product director

AUTHOR(S)
McCormick, Andrew
PUB. DATE
November 2006
SOURCE
New Media Age;11/30/2006, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the aggressive acquisition strategy of Yahoo! in the social media space. The strategy starts with the acquisition of photo-sharing site Flickr, social event calendar Upcoming.org, book-marking site Del.icio.us and music playlist service Webjay and its launch of social networking service Yahoo!360. Despite the company's aggressive acquisition strategy, Steward Butterfield, Yahoo!'s director of product management and co-founder of photo-sharing site Flickr says that no grand plan has been made but there is a strategic imperative for Yahoo!
ACCESSION #
23395581

 

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