Southern Africa Is Sizzling

Lipsitz, Alexis
December 2006
Travel Agent;12/4/2006, Vol. 327 Issue 11, p30
Trade Publication
The article focuses on the tourism marketing in South Africa. According to South African Tourism President Felicia Mabuza-Suttle, their goal was to make the country as well known as the brand Coca-Cola in America. The country has seen overall strong growth in American arrivals since 2002, and the trend shows no sign of slowing down. INSET: Travel Agent Education.


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