TITLE

Commercial timeouts kick off

PUB. DATE
October 1999
SOURCE
Advertising Age;10/4/1999, Vol. 70 Issue 41, p69
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with issues related to the U.S. advertising in October 1958. National Football League Commissioner Bert Bell had decreed that referee timeouts may be called for a commercial in the first and third quarters of sponsored football games if nine minutes go by without a routine break. Beer, cigarettes and gas companies were the most represented TV advertisers. While Marlboro co-sponsored every CBS-TV regional network broadcast, Atlantic Refining Co. withdrew its sponsorship because the rates were high.
ACCESSION #
2335814

 

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