Beautyscene tries to slice Web clutter

Gilbert, Jennifer
October 1999
Advertising Age;10/4/1999, Vol. 70 Issue 41, p66
Trade Publication
This article describes an advertising campaign developed for Beautyscene in 1999 to position itself in a market already cluttered with an assortment of beauty Web sites. Print advertisements will appear in the November issues of various women's, beauty and celebrity magazines, while outdoor advertising will be launched in November in California, Miami, Florida and New York. TV advertising, however, will not start airing until next spring. Online advertisements will also be used starting mid-October. Although the advertising campaign of Beautyscene came amid much ado about online beauty, its hopes that its sophisticated advertisements will attract online shoppers seeking a variety of cosmetics, fragrances and health supplements.


Related Articles

  • BeautySpy's German link. Drier, Melissa // WWD: Women's Wear Daily;3/3/2000, Vol. 179 Issue 43, p18 

    Informs on BeautySpy.com's e-commerce site that sells hard-to-find, high-end beauty products to customers in Germany and Great Britain. Featured suppliers; Goal to become the premier e-commerce beauty site in Europe.

  • Beautyscene Closing? Diamond, Kerry // WWD: Women's Wear Daily;10/27/2000, Vol. 180 Issue 81, p20 

    Reports on Beautyscene.com's plans to close its electronic retailing operations. Rumors about the company's financial health.

  • Nothing's simple about UK-US divide. Walmsley, Andrew // Marketing (00253650);5/23/2007, p13 

    The author reflects on the success of the U.S. and Great Britain in online marketing. The author cites that in the earliest days of online marketing, the U.S. is ahead of Great Britain. He points out that the U.S. advertising market is huge at £143 billion per year, while Great Britain has...

  • Blinkbox leverages Tesco for biggest marketing push yet. Vizard, Sarah // Marketing Week (Online Edition);9/18/2013, p1 

    The article reports that Tesco PLC will promote the Blinkbox brand i-store with a huge marketing campaign. The campaign includes advertising on the front of the largest Tesco stores, while 500 outlets will run a Great Nights In promotion that offers discounts on selected drinks, snacks, DVDs,...

  • GothamStyle.com. Egan, Maura // New York;11/29/99, Vol. 32 Issue 46, p34 

    Presents Web sites of beauty products. Site and editor of Beautyscene.com; Launch party of beautyjungle.com; Selling points of Sephora.com.

  • Changing the rules. van Wyk, Simon // B&T Weekly;8/4/2006, Vol. 56 Issue 2575, p16 

    The article cites examples on how digital marketing enhances marketing communications strategies in Australia. One was the role of digital marketing in the advertising campaign that enables Lynx Ltd. to win the Lion Awards for its LynxJet campaign. It drove the company to its highest-ever market...

  • Good month/bad month.  // Revolution (14605953);Mar2008, p5 

    This section looks at several issues relating to the digital media industry in Great Britain. An online shop and download store was opened by the publisher of "NME" magazine. The CDKitchen Cooking Network was launched by Burst Media to reach Internet users with a passion for food. A global...

  • An Integrated Framework for On-line Viral Marketing Campaign Planning. Grifoni, Patrizia; D'Andrea, Alessia; Ferri, Fernando // International Business Research;Jan2013, Vol. 6 Issue 1, p22 

    Over the years Internet marketing has become the primary tool for marketers to deliver information to consumers. It includes a mix of methods (m-marketing, social networks, viral marketing etc.) to create awareness for the company's brand, products and services. This paper, in particular...

  • Rules of emailetiquette.  // Media: Asia's Media & Marketing Newspaper;5/5/2006, Special section p5 

    The article presents questions and answers related to email marketing from the managing and marketing directors of Epsilon Interactive International, SCMP.com, and Nissan Motor. A question was asked whether regional markets are facing declining email open rates. Don Anderson, manager, marketing...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics