TITLE

Beautyscene tries to slice Web clutter

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
October 1999
SOURCE
Advertising Age;10/4/1999, Vol. 70 Issue 41, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article describes an advertising campaign developed for Beautyscene in 1999 to position itself in a market already cluttered with an assortment of beauty Web sites. Print advertisements will appear in the November issues of various women's, beauty and celebrity magazines, while outdoor advertising will be launched in November in California, Miami, Florida and New York. TV advertising, however, will not start airing until next spring. Online advertisements will also be used starting mid-October. Although the advertising campaign of Beautyscene came amid much ado about online beauty, its hopes that its sophisticated advertisements will attract online shoppers seeking a variety of cosmetics, fragrances and health supplements.
ACCESSION #
2335806

 

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