TITLE

Primedia plucks Rogers from NBC for Net strength

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
October 1999
SOURCE
Advertising Age;10/4/1999, Vol. 70 Issue 41, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the appointment of Thomas Rogers to succeed Primedia founder and former CEO William Reilly. Henry Kravis, a founding partner of Primedia's biggest stockholder, Kohlberg Kravis Roberts & Co., cited Rogers' background in creating new-media businesses from traditional media assets as a key factor in the appointment. Rogers faces a formidable challenge as Primedia's new chairman-CEO. While the company has many profitable and well-regarded media properties--including the magazines New York, Seventeen and numerous business-to-business titles--Wall Street has been less enthusiastic.
ACCESSION #
2335772

 

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