Total-ly tasty: Brown Sugar bows

Thompson, Stephanie
October 1999
Advertising Age;10/4/1999, Vol. 70 Issue 41, p18
Trade Publication
This article reports on the marketing plans of General Mills for its new cereal line extension, Brown Sugar & Oat Total Fat. General Mills is prospecting to retailers that the line extension, featuring crunchy oat flakes coated with brown sugar, will rank among the top eight cereals in the adult category. To drive awareness of the new variety that starts hitting retail shelves in November 1999, General Mills will support it with a raft of TV and print advertisements via New York's Saatchi & Saatchi. Newspaper inserts with introductory coupons will start on December 1999 as well as extensive sampling efforts.


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