TITLE

Suzuki unleases TV for Grand Vitara

AUTHOR(S)
Guilford, Dave
PUB. DATE
October 1999
SOURCE
Advertising Age;10/4/1999, Vol. 70 Issue 41, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that American Suzuki Motor Corp. will use a U.S. sporting icon and TV spots shot in South Africa in a $30 million campaign breaking October 8, 1999 for the Grand Vitara sport-utility vehicle. The media buy for the effort reflects the auto importer's multi-year package deal inked with Time Warner in Summer 1999. The centerpiece of that deal is sponsorship of college football's Heisman Trophy, in conjunction with the Downtown Athletic Club in New York. The commercials will run on network cable in addition to CBS Sports, with spot buys in some markets. Print advertisements are appearing in Entertainment Weekly, Life, Newsweek, People, Sports Illustrated, Time and autobuff books. The print advertisements for the Grand Vitara include a small insert photo of the Heisman trophy and the words "Official automobile of the Heisman Trophy Award."
ACCESSION #
2335742

 

Related Articles

  • Suzuki cruising back onto nat'l TV with Grand Vitara. Halliday, Jean // Advertising Age;9/21/1998, Vol. 69 Issue 38, p12 

    The article focuses on American Suzuki Motor Corp. that will launch a national television advertising campaign for its Grand Vitara mini-sport utility vehicle. Suzuki's new tag is "Engineered to fit your life." The agency has created three Grand Vitara television spots and four print...

  • AIM mutual funds unveil first major ad campaign. Arndorfer, James B.; Petrecca, Laura // Advertising Age;6/2/1997, Vol. 68 Issue 22, p2 

    This article focuses on the first major advertising campaign of AIM Management Group, a mutual fund company in the U.S. The $10 million to $15 million effort, from Deutsch, New York, includes network television spots that appeared over the weekend and print advertisements in major newspapers and...

  • SUVs shrink as their numbers grow. Halliday, Jean // Advertising Age;4/2/2001, Vol. 72 Issue 14, p6 

    The article reports on advertising campaigns for the 2002 models of sport utility vehicles (SUV). Television and direct mail ads will support Ford Motor's Explorer. There will be television and print ads for the Mercury Mountaineer vehicle from Ford. The Cadillac Escalade vehicle will be...

  • Are Disability Images in Advertising Becoming Bold And Daring? An Analysis of Prominent Themes in US and UK Campaigns. Haller, Beth A.; Ralph, Sue // Disability Studies Quarterly;Summer2006, Vol. 26 Issue 3, p6 

    Advertisements featuring disabled people have become more noticeable in the United States (USA) and Great Britain/United Kingdom (UK) in the last decade. The focus of this article is to qualitatively analyze a selection of these advertisements since 1999 to understand how disability currently is...

  • Jeep uses tattoos, bugs to pitch Wrangler. Connelly, Mary // Automotive News;9/18/2006, Vol. 81 Issue 6221, p3 

    This article presents information about the advertising campaign for the new model of Wrangler sports utility vehicle. The campaign will use both traditional and new media including a hookup with the tattoo-parlor reality TV program "Miami Ink." According to a Chrysler group spokeswoman,...

  • FOR THE RECORD.  // Advertising Age;4/12/1993, Vol. 64 Issue 15, p41 

    Presents news briefs related to the U.S. advertising industry as of April 1993. Acquisition of 20% stake in Discovery Zone by Blockbuster Entertainment; Awarding of an advertising contract to DDB Needham Worldwide for the Drackett brands of S. C. Johnson & Son; Launch of a spot TV for Shell Oil.

  • CHANGE IS THE ONLY CONSTANT. Jacobs, Heather // Inside Film;Oct2005, Issue 81, p26 

    This article discusses the production of television commercials in Australia. Advertising production in Australia is experiencing a downturn, with production houses and advertising agencies having to adapt quickly to an uncertain future. The industry is beset by shrinking budgets, the increased...

  • They Have It, You Want It, Now Get Rid of It. Janoff, Barry // Brandweek;1/9/2006, Vol. 47 Issue 2, p29 

    This article describes the It and Stories TV spots for PepsiCo's Gatorade sports drink. In It, a series of athletes are seen in action as text offers, "It's up here," "It is one yard from here," as a football player rushes toward the goal line and "It is here before anyone else," as a guy shoots...

  • Cosvi proclaims the values of the co-op movement. Albanese, Lorelei // Caribbean Business;6/21/2007, Vol. 35 Issue 24, p60 

    The article features the launch of an advertising campaign by Cosvi, the Spanish acronym for the Puerto Rico Life Insurance Cooperative, under the tagline "We are a team; we are Puerto Rico." The advertisement is a 30-second television sport which conveys the values of cooperativism. Cosvi's...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics