TITLE

Gen'l Mills taps into craze with Pokemon Rolls treat

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
October 1999
SOURCE
Advertising Age;10/4/1999, Vol. 70 Issue 41, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plan of food company General Mills to release a new line of Pokemon Rolls, fruit snacks made into a kid's collectible, in November 1999. The Pokemon product joins several other lines in the Betty Crocker snack cup board such as Fruit Roll-Ups, Fruit by the Foot and Gushers. Pokemon, originally a Nintendo videogame, has become the No.1 trading card game in the U.S., reaching a broad kid demographic that includes 4- to 14-year-olds. Aside from offering kids punch-flavored foot-long fruit rolls packaged six to a box, the new line aims to capitalize on the trading card fever inspired by the Wizards of the Coast trading-card game by offering free cards inside. Aiming at both the younger set that identifies with the game's virtual-pet characters and older kids looking for videogame strategies, General Mills will feature 10 different character profiles on the metallic pouches enclosing the Pokemon Rolls. It will also offer trading card game tips on the backing paper of the actual product.
ACCESSION #
2335741

 

Related Articles

  • Fruit flies in childhood-obesity fight. Thompson, Stephanie // Advertising Age;7/25/2005, Vol. 76 Issue 30, p8 

    Reports on the impact of the debate over childhood obesity in the U.S. on the kids' fruit-snack category. Fruit snacks marketed by General Mills; Action taken by the Children's Advertising Review Unit (CARU) on the snack's designation; Effort of Kellogg to change packaging and advertising in...

  • Home-cooked taste in a snap.  // DSN Retailing Today;11/11/2002, Vol. 41 Issue 21, p10 

    Reports on General Mills Inc.'s launch of the Betty Crocker brand of cookie mixes. Packaging of the product; Preparation time; Available varieties and flavors.

  • Nature Valley Chewy Granola Blueberry Yogurt Bars.  // Snack Food & Wholesale Bakery;Jan2003, Vol. 92 Issue 1, p46 

    Features the Nature Valley Granola Blueberry Yogurt Bars from snack food manufacturer General Mills Inc. in Minneapolis, Minnesota. Ingredients; Design of the packaging; Suggested retail price.

  • General Mills buys Gardetto's Bakery, Inc.  // Snack Food & Wholesale Bakery;Aug99, Vol. 88 Issue 8, p40 

    Reports on the acquisition of Gardetto's Bakery Inc. and the Gardetto's brand name by Minneapolis-based General Mills. Total sales of Gardetto's in 1998; Significance of the deal; Number of Gardetto's employees.

  • UP AND DOWN THE STREET. Culin, Rob; Anglin, Mark // Snack Food & Wholesale Bakery;Apr2003, Vol. 92 Issue 4, p42 

    Focuses on the growth strategies of the snack food industry in the U.S. Development of product categories through pioneering; Expansion of the yogurt category of General Mills Inc.; Importance of commercialization.

  • General Mills makes big snack push. Thompson, Stephanie // Advertising Age;9/10/2001, Vol. 72 Issue 37, p1 

    The article reports that U.S.-based General Mills Inc. is planning to become a major seller of salty snacks, competing with PepsiCo's Frito-Lay. The company has already launched an air-puffed crispy corn chip line called Wahoos. It has also increased marketing support for its Chex Mix, Bugles,...

  • The 'G' stands FOR GROWTH. Pacyniak, Bernard // Snack Food & Wholesale Bakery;Aug2000, Vol. 89 Issue 8, p20 

    Reports on the growth in the business of the Snacks Unlimited division of General Mills. Sales for the fiscal year ending May 31, 2000; Acquisitions by the company; Market share in the fruit snacks segment; Key part of the Snacks Unlimited mission.

  • What I Bought This Summer. O'Donnell, Paul; Gordon, Devin; Kwon, Beth; Stefanakos, Victoria Scanlan // Newsweek;6/21/1999, Vol. 133 Issue 25, p8 

    Notes the popularity of Pokemon game trading cards in light of creators' plans for the June 1999 release of a new set. Illustration of the Kangaskhan card.

  • Bear Yo Yos cards urge kids to explore world. Riley, Lisa // Grocer;2/16/2013, p29 

    The article offers brief information on the Bear in-pack collectible cards, the Yo Yos baked fruit roll packs, the fact and puzzle cards.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics