TITLE

Dixie sets reusable disposables

AUTHOR(S)
Neff, Jack
PUB. DATE
October 1999
SOURCE
Advertising Age;10/4/1999, Vol. 70 Issue 41, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the advertising campaign for Dixie Rinse & ReUse Disposabe Stoneware, reusable disposable plates being shipped to retailers by Fort James Corp. in January 2000. This offering aims both at value-conscious and upscale consumers. The new line of semi-permanent plates and bowls will be backed with $10 million in TV, radio, and print advertisements. The campaign will break in March 2000 from New York company DDB Worldwide. Primarily, Dixie Rinse & ReUse is meant to deepen Dixie's home cleanup replacement positioning, appealing to plate users who dislike paper versions. Fort James also plans a limited-store test market early in 2000.
ACCESSION #
2335740

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics