TITLE

GM placates dealers on ads, then drops bombshell

AUTHOR(S)
Guilford, Dave
PUB. DATE
October 1999
SOURCE
Advertising Age;10/4/1999, Vol. 70 Issue 41, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plan of General Motors Corp. (NADA) to buy and operate dealerships in the U.S. as of October 1999. Senior GM executives told dealers of the company's ownership plan at a meeting held September 27, 1999, which was called to respond to a white paper from the National Automobile Dealers Association (NADA). The NADA, in its document, had listed dealer concerns ranging from poorly coordinated advertising to distribution, training costs and e-commerce. At the start of the meeting, GM addressed some of these concerns to mend relations with dealers. But GM surprised dealers when it told them of the dealership acquisition plan. In a comment, NADA Chairman James Willingham said the plan is a disaster.
ACCESSION #
2335738

 

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