TITLE

CAA takes new approach to advertising business

AUTHOR(S)
Friedman, Wayne; Snyder, Beth
PUB. DATE
October 1999
SOURCE
Advertising Age;10/4/1999, Vol. 70 Issue 41, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that talent agency Creative Artists Agency (CAA) will buy a 40% stake in the marketing communications agency Shepardson Stern & Kaminsky as October 1999. The move comes almost a decade after CAA rocked the advertising agency world by signing up Coca-Cola as an advertising client. By this move, CAA aims to represent marketers looking to own, sponsor or connect in some way with films, television shows, or music projects. According to CAA President Richard Lovett, CAA will not steal clients from advertising agencies. Instead, it will work supplementally with advertising agencies. CAA also aims to bridge the gap between corporate America and Hollywood's creative epicenter, giving the former immediate access to the top entertainment creative talent and trends.
ACCESSION #
2335736

 

Related Articles

  • SS+K Seattle Targets High-Tech. Stewart, Al // Adweek Western Edition;09/25/2000, Vol. 50 Issue 39, p10 

    Reports on the opening of Shepardson Stern and Kaminsky (SS+K) advertising agency's branch in Seattle, Washington. Decision of Greg Shaw, Microsoft company's general manager for corporate public relations to join the agency as an equity partner; Services offered by SS+K; Reason for the...

  • STRONG STUFF. Jacobs, Heidi // Adweek Midwest Edition;11/5/2001, Vol. 42 Issue 45, p28 

    Offers a look at the television advertisement created by Shepardson, Stern + Kaminsky for the Liz Claiborne Foundation for physically or sexually abused high school girls. Mission of the foundation; Comments from Evelyn Neill, agency copywriter and creative director.

  • ROAD RUNNER HIGH SPEED ONLINE. Dolliver, Mark // Adweek Midwest Edition;11/20/2000, Vol. 41 Issue 47, p29 

    Deals with the television advertisement created by Shepardson Stern Kaminsky company for the high-speed Internet hookup of Road Runner company. Highlights of the commercial; Message sent to consumers.

  • Agency news.  // Adweek Eastern Edition;4/3/2000, Vol. 41 Issue 14, p72 

    Reports on developments in advertising agencies as of April 3, 2000. Teamup of m@x Racks with Traffic Audit Bureau to develop an auditing methodology for the postcard-advertising medium; Shepardson Stern & Kaminsky's creation of a yearlong national TV campaign for Southern Co.; Atlantic Group...

  • K-1 KICKING INTO U.S. Graser, Marc // Daily Variety;12/6/2001, Vol. 274 Issue 4, p5 

    Reports on the partnership of Creative Artists Agency and Battle Entertainment to represent martial arts promotional group K-1 in the United States. Foreign distribution opportunities for K-1; Product merchandise; Reputation in Europe, Asia, Latin America and Australia.

  • TWO WEEKS IN REVIEW.  // Journal of Business (10756124);10/12/2000, Vol. 15 Issue 21, pA2 

    Presents news items related to business enterprises in Washington as of October 12, 2000. Joint venture of Cyan Inc. and Creative Artists Agency Inc.; Electricity rate increase request of Avista Corp.; Trading of the shares of Lifestream Technologies Inc.

  • NBC Enlists Aid on TV Ad Issue. Melillo, Wendy // Adweek Southeast Edition;3/4/2002, Vol. 23 Issue 10, p35 

    Reports that National Broadcasting Co. (NBC) Inc. has hired Shepardson Stern + Kaminsky, a New York-based communications-strategy and crisis-management agency, to help cope with mounting opposition over its decision to carry hard-liquor advertisements. Warning NBC received from lawmakers if NBC...

  • NBC Enlists Aid on TV Ad Issue. Melillo, Wendy // Adweek Western Edition;3/4/2002, Vol. 52 Issue 10, p25 

    Reports on the move of National Broadcasting Co. Inc. to hire Shepardson Stern + Kaminsky to help its cope with opposition over its decision to carry hard-liquor advertisements. Speculation on the nature of the work Shepardson will render to National Broadcasting; Legislators who plan to...

  • NBC Enlists Aid on TV Ad Issue. Melillo, Wendy // Adweek New England Edition;3/4/2002, Vol. 39 Issue 10, p35 

    Reports on the hiring by National Broadcasting Co. (NBC) of the communications-strategy and crisis-management agency Shepardson Stern + Kaminsky. Assistance of Shepardson to help NBC cope up with opposition over its decision to carry hard-liquor advertisements; Information on the plan of NBC...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics