TBWA calls McBride back into Levi's fold

Cuneo, Alice Z.; Vagnoni, Anthony; Cardona, Mercedes M.
October 1999
Advertising Age;10/4/1999, Vol. 70 Issue 41, p1
Trade Publication
This article reports the recruitment of Chuck McBride as creative director at TBWA/Chiat/Day to handle the media account of Levi Strauss & Co. as of October 1999. McBride worked on the Got Milk? campaign of at Goodby, Silverstein & Partners before moving to Foote, Cone & Belding, where he developed two of that agency's commercials for Levi's Wide Leg jeans. Then he went to Wieden & Kennedy where he led the creative efforts on Nike. Peter Angelos, who has headed Levi's creative work at TBWA/Chiat/Day, will now report to McBride.


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