TITLE

TBWA calls McBride back into Levi's fold

AUTHOR(S)
Cuneo, Alice Z.; Vagnoni, Anthony; Cardona, Mercedes M.
PUB. DATE
October 1999
SOURCE
Advertising Age;10/4/1999, Vol. 70 Issue 41, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports the recruitment of Chuck McBride as creative director at TBWA/Chiat/Day to handle the media account of Levi Strauss & Co. as of October 1999. McBride worked on the Got Milk? campaign of at Goodby, Silverstein & Partners before moving to Foote, Cone & Belding, where he developed two of that agency's commercials for Levi's Wide Leg jeans. Then he went to Wieden & Kennedy where he led the creative efforts on Nike. Peter Angelos, who has headed Levi's creative work at TBWA/Chiat/Day, will now report to McBride.
ACCESSION #
2335730

 

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