Domino's reviews ad options
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- Domino's hopes new ad agency delivers as old one withdraws. Kosdrosky, Terry // Crain's Detroit Business;10/18/99, Vol. 15 Issue 42, p44
Reports on Domino's Pizza Inc.'s search of an advertising agency in the United States, to handle the creative portion of its marketing account after the withdrawal of incumbent Campbell Mithun Esty. Advertising duties included in the account; Agencies being considered by the company.
- New campaigns. Jensen, Trevor // Adweek New England Edition;11/03/97, Vol. 34 Issue 44, p16
Details the television advertising campaign created by Campbell Mithun Esty for Domino's Pizza Inc. Campaign's theme; Description of the television advertisement; Extension of the family theme to the commercial's credits.
- Domino's slices pie: CME for creative, JWT for media. // Brandweek;03/31/97, Vol. 38 Issue 13, p9
Reports that Domino's Pizza Inc. awarded a portion of its $75 million account to Campbell Mithun Esty, following a two-month review in which Grey Advertising declined to participate. Sales report for 1996.
- Domino's Frowns on `Smiles'. Howard, Theresa // Brandweek;08/09/99, Vol. 40 Issue 31, p3
Reports that Domino's Pizza will shelve its `Delivering a Million Smiles a Day' message. Advertisements created by agency Campbell Mithun Esty (CME) for the company.
- Domino's Takes a Roman Holiday. Howard, Theresa // Brandweek;10/25/99, Vol. 40 Issue 40, p1
Reports the launching of Italian Originals and Meatsa Trio by Domino's Pizza in November 1999. Ingredients used in Meatsa Trio; Promotional campaign created by Campbell MithunEsty for Domino's; Expectations of the company from the pizza products.
- Domino's develops new brand strategy. // Nation's Restaurant News;04/14/97, Vol. 31 Issue 15, p14
Focuses on the brand strategy launched by Domino's Pizza under the auspices of advertising agency Campbell Mithun Esty. Sales gain realized by the chain in 1996; Plans for the brand.
- New campaigns national. Jensen, Trevor // Adweek Midwest Edition;11/03/97, Vol. 38 Issue 44, p15
Describes an Campbell Mithun Esty's advertising campaign for Domino's Pizza. Attaching the image of Domino's Pizza to a smile; Family theme of the commercial.
- Domino's campaign touts daily delivery of 'a million smiles' Kramer, Louis // Advertising Age;10/13/1997, Vol. 68 Issue 41, p6
Focuses on the advertising campaign of Domino's Pizza by Minneapolis agency Campbell Mithun Esty. Target sales group; Sales tag; Advertising account estimated value; Competition in the fast food market.
- 3 agencies pitch Golden Grahams. McCarthy, Michael; Jensen, Trevor // Adweek Western Edition;08/25/97, Vol. 47 Issue 34, p28
Reports that three advertising agencies are competing for the Golden Grahams cereal account which is handled by Campbell Mithun Esty (CME). Estimated value of the account; Information on the presentations made by the agencies.
