Telus: How to Achieve ROI

Lager, Marshall
December 2006
CRM Magazine;Dec2006, Vol. 10 Issue 12, p43
Trade Publication
The article provides information on the sales incentive management system of Telus Communications Inc. Telus Communications replaced its multiple incentive management system with the TrueComp software of Callidus in 2003 after realizing that the system was not effectively providing services for their sales representatives. Tanya Dorbyk of the company explained their corporate objective that led to the selection of the software.


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