TITLE

THE BI Tools Bonanza

AUTHOR(S)
Sebor, Jessica
PUB. DATE
December 2006
SOURCE
CRM Magazine;Dec2006, Vol. 10 Issue 12, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the use of business intelligence (BI) tools of marketers in businesses. It discusses the importance for marketers of advertising campaigns and direct mailings of the use BI tools in their professions. The use of BI tools has been in the market in conjunction with solutions for average businessperson. The use of customer relationship management and data mining systems benefits businesses with customer metrics. INSET: Or Pearls Before Swine.
ACCESSION #
23337333

 

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