Analytics Brought to Bear

Beasty, Colin
December 2006
CRM Magazine;Dec2006, Vol. 10 Issue 12, p26
Trade Publication
The article looks at the use of business intelligence (BI) and analytics in the sales force of organizations and companies. It discusses the three levels of maturity associated with the use of BI and analytics. BI is used mostly in sales force as a source of data that can be reported to people, while analytics is used mostly in marketing department in a specific issue. John Hagerty of AMR Research said that companies should understand the differences between the two. INSETS: The Wow of Web Analytics;A Company's Level Best 3 BI/Analytics Maturity Tiers.


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