TITLE

The New World of Sophistication

AUTHOR(S)
Lager, Marhsall
PUB. DATE
December 2006
SOURCE
CRM Magazine;Dec2006, Vol. 10 Issue 12, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides information on the forecasts for the customer relationship management industry in 2007. It discusses how lessons from the mistakes and failures in the previous year will lead to improvements in the industry. Sheryl Kingstone of Yankee Group stated that improvement in customer experience includes the unified agent desktop, customer self-service, enterprise mobility, and analytics. INSET: Best-of-Breed Becomes Metafied: An Observation.
ACCESSION #
23337331

 

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