TITLE

Getting Executive Buy-In: A Pocket Guide

AUTHOR(S)
Goldenberg, Barton
PUB. DATE
December 2006
SOURCE
CRM Magazine;Dec2006, Vol. 10 Issue 12, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers an overview of the potential roadblocks and results of the customer relationship management initiatives of companies. One problem is the tendency of an executive team to forget its commitment to the organization's initiative. Another problem is that the sponsor recalibrates expectations with the team to realign the project.
ACCESSION #
23337329

 

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