Getting Executive Buy-In: A Pocket Guide

Goldenberg, Barton
December 2006
CRM Magazine;Dec2006, Vol. 10 Issue 12, p16
Trade Publication
The article offers an overview of the potential roadblocks and results of the customer relationship management initiatives of companies. One problem is the tendency of an executive team to forget its commitment to the organization's initiative. Another problem is that the sponsor recalibrates expectations with the team to realign the project.


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