TITLE

GOING FULL AUTO WITH SFA

AUTHOR(S)
Lager, Marshall
PUB. DATE
December 2006
SOURCE
CRM Magazine;Dec2006, Vol. 10 Issue 12, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides information on sales force automation (SFA) in businesses. SFA is technology implemented in sales processes in organization and companies. Robert DeSisto of Gartner said that automation will depend on the culture of sales organization. Order processing and e-mails are some ideals in which automation can take place.
ACCESSION #
23337323

 

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