TITLE

Johnny Rockets' CEO visits P.R

AUTHOR(S)
Ryan, Frances
PUB. DATE
November 2006
SOURCE
Caribbean Business;11/30/2006, Vol. 34 Issue 47, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article profiles the Johnny Rockets Group Inc., a company that operates and franchises restaurants in the U.S. It is considered to be the most popular lifestyle marketing experiences in the franchise industry. Its expansion plans call for the introduction of eight to 10 additional restaurants on the island. It also tends to expand internationally to Canada, Mexico and Middle East. The combination of science and art serve to guide the selection of the restaurants' sites.
ACCESSION #
23335946

 

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