Behemoth Searches For Single Brand Identity

September 1999
Wireless Week;09/27/99, Vol. 5 Issue 39, p1
Trade Publication
Reports on the partnership formed by Bell Atlantic Corp. and Vodafone plc to develop single brand identity for their products and services. Impact of the partnership on the carriers' existing operations and suppliers; Estimated wireless and paging customers of the partnership; Business plans of the companies.


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