Content Goes Niche

Marek, Sue
December 2006
Wireless Week;12/1/2006, Vol. 12 Issue 24, p24
Trade Publication
The article discusses the efforts of mobile content firms to customize their content offerings for different market segments. Limelife, a female-oriented mobile publisher, has partnered with Proctor & Gamble to promote the games in Limelife website through P&G's Covergirl Girl brand of cosmetics. Marketing strategies of Viva! Vision to penetrate the Christian youth segment are presented.


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