TITLE

Content Goes Niche

AUTHOR(S)
Marek, Sue
PUB. DATE
December 2006
SOURCE
Wireless Week;12/1/2006, Vol. 12 Issue 24, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the efforts of mobile content firms to customize their content offerings for different market segments. Limelife, a female-oriented mobile publisher, has partnered with Proctor & Gamble to promote the games in Limelife website through P&G's Covergirl Girl brand of cosmetics. Marketing strategies of Viva! Vision to penetrate the Christian youth segment are presented.
ACCESSION #
23327613

 

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