TITLE

Content Goes Niche

AUTHOR(S)
Marek, Sue
PUB. DATE
December 2006
SOURCE
Wireless Week;12/1/2006, Vol. 12 Issue 24, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the efforts of mobile content firms to customize their content offerings for different market segments. Limelife, a female-oriented mobile publisher, has partnered with Proctor & Gamble to promote the games in Limelife website through P&G's Covergirl Girl brand of cosmetics. Marketing strategies of Viva! Vision to penetrate the Christian youth segment are presented.
ACCESSION #
23327613

 

Related Articles

  • Calling on Niche Markets. Shields, Mike // Adweek;6/8/2009, Vol. 50 Issue 23, special section p10 

    The article examines marketing by the cellular telephone services industry and cellular telephone manufacturers. Firms in these industries are taking a two-tiered approach to marketing in response to the recession. Services companies are stressing low-cost service plans in their advertising. At...

  • Despite missing targets, Blyk remains optimistic. Jay, Rufus // Marketing Week;4/17/2008, Vol. 31 Issue 16, p9 

    The article focuses on the move of Blyk, the first advertiser-funded mobile phone network, to launch a free phone calls and text messages for 16 to 24- year-olds campaign in exchange for receiving targeted ad messages in September 2007 in Great Britain. However, the targeted market of 16 to...

  • Broad market segmentation tricky when appealing to older consumer. Herzbrun, David J. // Advertising Age;8/5/1991, Vol. 62 Issue 32, p15 

    Explains the difficulty of appealing to older consumer in a broad market segmentation. Discussion on target marketing; Market segments in the U.S.; Needs of different market segments;.

  • Helio's mixed marketing tactics. Hill, Kelly // RCR Wireless News;7/24/2006, Vol. 25 Issue 30, p12 

    The article reports on the mixed marketing tactics of Helio. As its marketing strategy, Helio L.L.C. now has 90,000 MySpace friends compared to Cingular Wireless L.L.C.'s 35,000 friends and Sprint Nextel Corp.'s 203 friends. Senior director of marketing and communications Julie Cordua said that...

  • Getting everyone on board.  // Finweek;8/6/2009 Nashua Mobile, p7 

    The article focuses on the marketing strategy of telecommunications service provider Nashua Mobile to expand its presence in the cellular service provider market in South Africa. Nashua Mobile marketing director Doug Mattheus explains how the company has adopted its marketing campaign which...

  • Hispanic Market: Mucho Grande. Marek, Sue // Wireless Week;9/15/2006, Vol. 12 Issue 19, p28 

    The article focuses on the opportunity provided by Hispanics to mobile telephone companies. Viva Vision, content provider for Latino communities, is collaborating with several U.S. operators to offer its content to subscribers. Cingular Wireless has decided to launch its first wireless Internet...

  • HEARD THAT TUNE BEFORE. Ross, Emily // BRW;7/25/2002, Vol. 24 Issue 29, p79 

    Examines the nature of the segment in the cellular telephone services industry that supply celebrity voice mail messages, mobile-phone screen savers and mobile-phone ring tones. Prevalence of teenagers in the market segment; Strategy which companies can use to survive in the market.

  • Po-tay-to, Po-tah-to: It Matters How You Say It and to Whom. Thomson, Saskia Monteiro // CPA Practice Management Forum;2007, Vol. 3 Issue 7, p18 

    The article focuses on niche marketing. It notes that niche marketing is one way to utilize the effects of the tendency of consumers to have selective hearing and deliver the appropriate message to a specified group of people. It mentions that intended audience and message are the two key...

  • Designing a winning marketing strategy.  // Hudson Valley Business Journal;12/22/2008, Vol. 19 Issue 50, p8 

    The article discusses various approaches on how to design an effective marketing strategy. A strategy should target the customers for whom the products or services are offered. The campaign should distinguish the company from its competitors, and should be claimed as its own. Marketing...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics