TITLE

Season Calls for Deals Galore

AUTHOR(S)
Alleven, Monica
PUB. DATE
December 2006
SOURCE
Wireless Week;12/1/2006, Vol. 12 Issue 24, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the marketing strategies of various wireless telecommunication companies for the 2006 Christmas season. Based on Consumer Electronics Association study, Consumer electronics are expected to account for a quarter of all holiday gifts in the U.S. T-Mobile USA is offering 5 Motorola RAZRs phone kit models with exclusive designs. Sprint is allocating a portion of its revenues from the sales proceeds of Motorola cell phones to finance Project Red for AIDS prevention.
ACCESSION #
23327605

 

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