Season Calls for Deals Galore

Alleven, Monica
December 2006
Wireless Week;12/1/2006, Vol. 12 Issue 24, p6
Trade Publication
The article offers information on the marketing strategies of various wireless telecommunication companies for the 2006 Christmas season. Based on Consumer Electronics Association study, Consumer electronics are expected to account for a quarter of all holiday gifts in the U.S. T-Mobile USA is offering 5 Motorola RAZRs phone kit models with exclusive designs. Sprint is allocating a portion of its revenues from the sales proceeds of Motorola cell phones to finance Project Red for AIDS prevention.


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