TITLE

U.S. metal beds find their niche

AUTHOR(S)
Russell, Thomas
PUB. DATE
December 2006
SOURCE
Furniture/Today;12/4/2006, Vol. 31 Issue 13, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the strategy of the US metal bed industry to run a profitable business in the wake of international competition. The industry is averse to reduction in prices and wants to survive on the sentimental attitudes of the consumers, by relying on the quality of its products. The article also states that many of the bed manufacturers ceased to be in the industry due to increasing overhead costs. INSETS: Efficiencies help fend off rising raw materials costs;Metal bed growth still sluggish, though custom approach helps.
ACCESSION #
23323998

 

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