TITLE

Screen Gem

AUTHOR(S)
Flannery, Russell
PUB. DATE
November 2006
SOURCE
Forbes Asia;11/13/2006, Vol. 2 Issue 19, p73
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the success of the Chinese advertising company Focus Media owned by Jason Jiang. Jiang, who joins the top 40 richest people in China in 2006, has managed to find a sweet spot in the advertising business by hunting down unclaimed space on elevators, building exteriors and grocery store aisles. Some 150 million of China's 1.3 billion people each day pass by an advertisement from his Focus Media.
ACCESSION #
23320118

 

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