Flint, Jerry
November 2006
Forbes Asia;11/13/2006, Vol. 2 Issue 19, p50
The article comments on the reluctance of U.S. automobile manufacturers to build small cars. The question whether such manufacturers build small cars gets asked again as foreigners bring in really small vehicles like the Honda Fit, Toyota Yaris and BMW Mini. One theory about the reluctance of build small cars is the notion that small cars offer small profit. Another is the high wages for small cars. However, the real reason is that automobile executives and the public do not like small cars.


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