Williams, Mina
October 2006
SN: Supermarket News;Fall2006 Supplement Whole Health, Vol. 54, p50
The article presents the marketing showcase of natural and organic foods at Top Food & Drug. Natural Selections is located adjacent to the checkstands between the grocery department and wine section and in front of frozen foods. Displays reflect the price promotion strategy the store is noted for. Endcaps are also used to tout price reductions and special savings on promoted natural and organic selections.


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