TITLE

DC Comics' MINX Imprint to Target Teenage Girls in 2007

PUB. DATE
December 2006
SOURCE
Book Publishing Report;12/4/2006, Vol. 31 Issue 47, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launching of MINX by DC Comics Inc., one of the world's largest book publishers, in New York City. The book will publish original graphic novels in May 2007 that will target teenage girls, which will begin with the release of "The Plain James," by Cecil Castelluci. According to Stephanie Fierman, company's senior vice president of sales and marketing, teenage girls are a generally under-targeted group in the graphic novel segment.
ACCESSION #
23314864

 

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