Houghton Mifflin Goes Up the River(deep) in A $5 Billion Venture

December 2006
Educational Marketer;12/4/2006, Vol. 37 Issue 34, p1
Trade Publication
The article reports on the acquisition of Riverdeep Group PLC, a provider of software, by Houghton Mifflin Co., a publishing firm, in the U.S. The deal is worth $5 billion and its new name will be Houghton Mifflin Riverdeep Group. Houghton Mifflin will be given better status through the acquisition, which represents the convergence of print and technology.


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