Gruenwedel, Erik
December 2006
Home Media Retailing;12/3/2006, Vol. 28 Issue 49, p6
Trade Publication
The article reports on the Program Placement technology introduced by digital video recorder company Tivo Inc. It is designed to circumvent concerns by advertisers concerning DVR technology and the propensity of most users to fast-forward through commercials. Advertisers of Tivo has signed on to the program, which include Burger King.


Related Articles

  • PAN.  // B&T Magazine;8/22/2008, Vol. 58 Issue 2672, p32 

    The article evaluates the television advertisement developed to promote the TiVo digital video recorder in Australia. A description of the commercial is presented. It criticizes the punchline at the end of the advertisement and the technique used in relaying the message of the advertisement.

  • Editor's Choice. Tarr, Greg // TWICE: This Week in Consumer Electronics;2/13/2012, Vol. 27 Issue 4, p27 

    The article presents the author's view on the television (TV) commercial of digital video recorder (DVR) developer TiVo during Super Bowl XLVI.

  • TiVo Pitched As Alternative to Grim Reaper. Wasserman, Todd // Brandweek;09/20/99, Vol. 40 Issue 35, p9 

    Details the television campaign of the digital video recording service of TiVo Inc. Agency hired for the campaign; Description of the advertisements; Tagline used; Services provided by TiVo.

  • TiVo technology goes commercial. Learmonth, Michael // Daily Variety;11/29/2005, Vol. 289 Issue 41, p2 

    The article reports on the move of TiVo Inc., maker of digital video recorders, to announce a deal with a number of media and advertising agencies to develop a technology that will allow the viewers to search for ads using keyword in the advertising sector in the U.S. The service will target...

  • MILLION TIVO MARCH. Amdur, Meredith // Daily Variety;9/15/2003, Vol. 280 Issue 51, p7 

    Reports on the plan of TiVo, the brand leader in the digital video recording market, to cut its retail price of DVR combo boxes in the U.S. Prices of the subscription; Number of subscribers in TiVo; Cost of the rebate offered by the technology company.

  • TiVo, NBC Universal Partner On Ads. Tarr, Greg // TWICE: This Week in Consumer Electronics;12/3/2007, Vol. 22 Issue 25, p6 

    The article reveals the decision of NBC Universal to start offering advertising services through TiVo digital video recorders (DVRs) and subscribe to the company's rating service in the U.S. NBC Networks will have the ability to offer interactive capabilities, such as the insertion of TiVo tags...

  • The return of TiVo. Reid, Alasdair // Campaign;4/15/2011, Issue 15, p20 

    The article focuses on the return of TiVo, the hard-drive personal video recorder, from TiVo Inc. in the television advertising industry. It states that TiVo Inc. formed a partnership with Virgin Media Inc., which causes a potential rivalry with Sky Media. It notes that TiVo has added a new...

  • Ad-justment. Mack, Ann M. // MediaWeek;9/202004, Vol. 14 Issue 33, p24 

    Discusses the effects of the popularity of TiVo and other digital video recorders (DVR) on television advertising in the U.S. Statistical data on DVR ownership by households in the country; Alternatives used by several advertisers in order to reach consumers; Background on the advertising...

  • Older DVR owners are more likely to skip all ads. Vorhaus, Mike // Advertising Age;5/12/2008, Vol. 79 Issue 19, p50 

    The article discusses survey research indicating that older TiVo digital video recorder (DVR) users are more likely to skip advertisements than younger viewers. This research is based upon self reporting by DVR users. It speculates that the difference in viewing strategies based on age relates...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics