TITLE

TIVO GOES FOR THE GREEN

AUTHOR(S)
Gruenwedel, Erik
PUB. DATE
December 2006
SOURCE
Home Media Retailing;12/3/2006, Vol. 28 Issue 49, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the Program Placement technology introduced by digital video recorder company Tivo Inc. It is designed to circumvent concerns by advertisers concerning DVR technology and the propensity of most users to fast-forward through commercials. Advertisers of Tivo has signed on to the program, which include Burger King.
ACCESSION #
23309829

 

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