TITLE

Words Provide Color for Art.com

AUTHOR(S)
Baar, Aaron
PUB. DATE
September 1999
SOURCE
Adweek Midwest Edition;09/20/99, Vol. 40 Issue 38, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Leo Burnett uses colorful headlines but no images from the client's library in its first branding campaign for Art.com. Headlines used in the advertising campaign; Why the agency opted not to use works available to them from Art.com's owner, Getty Images; Features of the radio spots.
ACCESSION #
2330523

 

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