TITLE

Report Card

PUB. DATE
December 2006
SOURCE
Pharmaceutical Representative;Dec2006, Vol. 36 Issue 12, p42
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents the ratings of the book "Big Pharma," by John Prieve. The book is evaluated by citing its relevance to pharmaceutical sales representatives. Moreover, the book's visual aids like charts, diagrams or graphics are also examined. It was also assessed if Prieve was able to introduce a new concept to the industry with his book.
ACCESSION #
23291218

 

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