Report Card

December 2006
Pharmaceutical Representative;Dec2006, Vol. 36 Issue 12, p42
The article presents the ratings of the book "Big Pharma," by John Prieve. The book is evaluated by citing its relevance to pharmaceutical sales representatives. Moreover, the book's visual aids like charts, diagrams or graphics are also examined. It was also assessed if Prieve was able to introduce a new concept to the industry with his book.


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