M.D. confidential

Kessler, Michael B.; Shaw, Peter
December 2006
Pharmaceutical Representative;Dec2006, Vol. 36 Issue 12, p31
The article presents questions and answers related to concerns of pharmaceutical representatives about their relationship with physicians. The author discloses that physicians are more responsive to representatives who understand their needs. Moreover, it is also important for representatives to read the mindset of physicians. The authors also explain why they have no interest in clinical information presented by representatives.


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