The right tool for the job

Strandboge, Patricia; McGuire, Jim
December 2006
Pharmaceutical Representative;Dec2006, Vol. 36 Issue 12, p29
The article presents the benefits and disadvantages of call reporting to pharmaceutical representatives and their managers. This tool can help representatives in gathering valuable information about customers. Moreover, it also assists managers in setting sales expectations. However, this tool makes representatives feel like they are monitored.


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