The loneliest customer

Pinsonault, Christian
December 2006
Pharmaceutical Representative;Dec2006, Vol. 36 Issue 12, p25
The article discusses the significant role played by retail pharmacists in the work of pharmaceutical representatives. The author emphasizes that retail pharmacists are key resources to help increase prescription volume. To exploit the benefits of forging a relationship with retail pharmacists, one should visit a retail pharmacy and get acquainted with the staff.


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